Best of 2018

I’ve never done this type of post before, but all I’ve been hearing lately is that “old ways won’t open new doors”, so here we go! Below are my photography highlights from this past year. 

Photographing 100+ Buttonians

In my previous post, I mentioned that I would be kicking off a big photo project at the company I currently work for. Since I onboarded in May, I have taken over 100 headshots to showcase the amazing team I get to be a part of. You can view the photos by clicking the link above. 

(More) Family Portraits & Engagements

While some of these faces aren’t necessarily new, this year I continued to photograph families (for birthday parties or holiday cards) and engagements! 

Better Headshots

Studio headshots have been the bane of my existence since I took my first studio lighting class in undergrad at PCNW, which was 10+ years ago. Since then, I have always preferred natural light due to my fear of not being able to consistently control studio light. Over the past year I’ve mastered the art of bouncing a flash and have gotten waaaaay better at balancing color temperature and removing color casts, if need be. These headshots are the first that I’ve taken that I’ve been really proud of. 

Photo walks in Italy and France

Before these experiences, when I traveled abroad I’d always return home without any real photos outside of the ones I’d taken on my phone. I’ve never felt great about my street photography and these two photo walks have definitely improved my technical skills and confidence in shooting while out and about. 

2018 was a year of tremendous personal and creative growth for me. While 4 highlights from a full year may seem like a short list, this is the first year that I’ve ever been able to see growth both technically and creatively. 

Looking forward to what 2019 has in store! 

What is an Employer Brand?

This past May, I started a new job. If you’re wondering why I haven’t mentioned where I work full-time before this post, it is mostly because my full-time work isn’t and hasn’t been connected to my photo work. 

Though that isn’t exactly true.  

I’ve been doing employer branding work for the past three companies that I’ve worked for. Not sure what employer branding is? Below is my definition:

Employer branding is more than marketing your company culture to potential candidates and passive job seekers, it is creative storytelling that focuses on what makes working at your company unique. Whether that be the physical office space, the women in leadership, the work-life balance policies, the vibrant personalities of your employees, or all of the above – the main goal of employer branding is to establish a clear and cohesive visual story that spotlights what it is like to be an employee at your company.

At my previous company, I helped re-design the website and created some photo content to start to tell the story of what it was like to work there. You can view some of that work here. I also did similar work when I was at Etsy that you can view here.

Very, very soon I will be kicking off a big project and will have more photos to share. 

More updates soon! 

Color Blocking in Palm Springs

Naturally, as a sea-side dweller, I’m most comfortable in mild temperatures. That said, I have spent a limited amount of time in the desert. 

Prior to this past Memorial Day weekend, track and field was the only reason I ever experienced the desert. In my teen years I ran track and for three out of the four years of high school, I found myself in Pasco, WA (one of the Tri-Cities in Eastern Washington), where they held the Pasco Invitational (the state-wide meet). 

So when one of my best friends invited me to join her, 4 other fabulous women, and 2 wonderful men on a trip to Palm Springs for the holiday weekend, I was super excited to experience the desert for real this time. 

We stayed at the Saguaro Hotel, which was complete explosion of color against the shades of brown, yellow, and subtle green.  Below are pictures of our friends against one of the many colored walls at the hotel. 

The trip was a whirlwind and though I probably only spent a solid 48 hours on the ground (and a casual 12 RT in the air), it was 100% worth it. 

More soon!

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